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Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.toolreserve.co.uk ("Tool Reserve").

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device.

As you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We call this automatically-collected information “Device Information.”

We collect Device Information using:

  • Cookies – data files placed on your device or computer, often with an anonymous unique identifier. For more about cookies and how to disable them, visit www.allaboutcookies.org.

  • Log files – tracking actions on the Site, collecting data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels – electronic files used to record how you browse the Site.

Additionally, when you make or attempt to make a purchase, we collect certain information from you, including your name, billing/shipping address, payment details (including credit card numbers), email address, and phone number. We call this “Order Information.”

When we refer to “Personal Information” in this policy, we mean both Device Information and Order Information.

How we use your Personal Information

We use Order Information to:

  • Fulfil orders placed through the Site (processing payment, arranging shipping, providing invoices/confirmations).

  • Communicate with you.

  • Screen orders for potential risk or fraud.

  • Provide information or advertising relating to our products or services, when in line with your preferences.

We use Device Information to help us screen for potential risk and fraud (especially IP addresses), and more generally to improve and optimize the Site (analytics on how customers browse, and to measure marketing/advertising performance).

By submitting your contact information, you acknowledge that your details may be added to our email list. You may opt out of emails at any time via the unsubscribe link provided in each email.

Advertising cookies may also be placed on your device so that we can show you retargeted ads via partners like Google and Facebook, based on your interactions with our website.

Sharing your Personal Information

We share your Personal Information with third parties to help us use it, as described above. For example:

We may also share your Personal Information to comply with applicable laws, respond to lawful requests, or protect our rights.

Behavioural advertising

As described above, we use your Personal Information to provide targeted advertising or marketing communications we believe may interest you.

For more about how targeted advertising works, visit the Network Advertising Initiative.

You can opt out of targeted advertising here:

Or via the Digital Advertising Alliance opt-out portal.

Do Not Track

Please note: we do not alter our Site’s data collection practices when we see a "Do Not Track" signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to request corrections, updates, or deletion. To exercise this right, please contact us at the details below.

We process your information to fulfil contracts we have with you (e.g., fulfilling orders) or otherwise to pursue our legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.

Data retention

We retain your Order Information for our records unless and until you ask us to delete it.

Changes

We may update this Privacy Policy from time to time, to reflect changes in our practices or for legal, operational, or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 18.

Contact us

For more information about our privacy practices, questions, or complaints, please contact us at:
📧 sales@toolreserve.co.uk